News

Contact:
Ron Chase, CEO
(972) 472.6896
rchase@frogstreet.com

Frog Street Press, Inc. Acquires Incentive Publications, Inc.

CRANDALL, Texas -- September 18, 2007 -- Frog Street Press, Inc., a publisher of early childhood educational products and services, has acquired Incentive Publications, Inc., a publisher of middle school and elementary school products.

Incentive Publications, a 38 year old company headquartered in Nashville, Tennessee, brings a wealth of expertise, proprietary content and author relationships to Frog Street Press. "Incentive Publications has been a leading provider of supplemental teacher resource materials for years and we are excited about joining forces with their talented team" said Ron Chase, CEO of Frog Street. "Incentive has a strong competency in product development and adding them to our organization reinforces our commitment to deliver cutting edge products to the educational market."

Frog Street and Incentive Publications will continue to operate autonomously while benefiting from operational, product development, sales and marketing synergies. "After a lengthy evaluation, we realized the combined strengths of Frog Street Press and Incentive Publications revealed obvious synergies and efficiencies that could lead to tremendous possibilities for both companies" stated Cherrie Farnette, former owner and chairperson of Incentive Publications.

About Frog Street Press, Inc.
Crandall, Texas-based Frog Street Press, Inc. provides high-quality, educational products and services that help educators reach literacy goals and "leave no child behind" by providing a foundation for emergent language and literacy. These research-based materials allow children to master the skills needed for success in reading, writing, math and additional curriculum areas. Web site - www.frogstreet.com

About Incentive Publications, Inc.
Founded by respected educator and author Imogene Forte, Incentive Publications is located in Nashville, Tennessee. Incentive Publications produces books written by a wide array of top educator-authors dedicated to research and practical classroom know-how. With over 350 active titles, Incentive Publications specializes in research-based middle school educational resources and effective teaching strategies for all grades. Web site - www.incentivepublications.com

Contact:
J. Blake Parker, President
Incentive Publications, Inc.
Phone: (800) 421-2830
Fax: 615-385-2967
Email: blakep@incentivepublications.com
Web site: www.incentivepublications.com

Incentive Publications Creates New Web Site with Advanced eBook Features

Nashville, TN, June 28, 2006 - Incentive Publications, an educational publisher specializing in middle school educational resources and teaching strategies books for all grades, announces the launch of its new web site at www.incentivepublications.com. The site includes eBook features rivaling any product currently available in the publishing industry.

Says J. Blake Parker, President & CEO of Incentive Publications, "IP will continue to sell the bulk of our materials through educational retail distributors, Barnes & Noble, and many others. However, because many customers are now choosing to buy traditional books and digital books online, we really needed a web site with sophisticated e-commerce capabilities. After being in the publishing business for 38 years, we have taken a huge leap. We have high expectations for our online sales in 2006 and beyond."

The eBook technology has matured to the point that the publishing industry accepts it as a major growth channel for book distribution. Increasing numbers of publishers are beginning to sell directly online as well as through traditional channels such as individual retail and chains, specialized supply dealers, and online distributors.

The virtual universality of Adobe's PDF document standard has helped fuel this revolution in the publishing business. Anyone on the Internet can open, read, and print a PDF document using free software. The PDF format has become the most widely used medium of eBook content delivery.

The Incentive Publications web site is unique in its eBook capabilities. Few companies allow potential readers to preview entire books online. Some companies provide a sample of the book-- the title page or a few introductory pages of text. IP allows any visitor to truly evaluate a publication as they move through every page before making a "buy" decision. Preview documents are automatically generated from the large library of Incentive Publications eBooks making it easy for IP to offer eBook previews to their customers. The previewed content cannot be printed, nor is it in a format to enable effective print screen printing; hence proprietary content is protected.

Another unique feature is that IP customers can create their own virtual IP eBook library. The eBooks in the library can be downloaded at any time. Proprietary technology allows the company to maintain the library with little infrastructure overhead and low maintenance. Currently, IP has approximately 275 eBooks online, representing approximately 105,000 pages, and the company is continuing to add eBook publications.

For IP customers the eBook delivery system is a perfect fit. Most of IP's publications are reproducible resources for teachers or parents, including homeschoolers. IP customers make photocopies of the various lesson plans, learning activities, and skill builders contained in their IP books for use in their own classroom (or home). Teachers or parents can now instantly choose the page(s) they want to print from their eBook library and select the number of copies needed. There's no need to rip pages out of a book, run to the copy room, and wait in line. The eBooks do not take up space on a crowded desk or bookshelf. Each IP customer's library is there on his or her PC or in a personal online library to use anytime.

Noted Mr. Parker, "The new www.incentivepublications.com site was a team effort among IP, Stafford Street, Smithware, and NoSpin Marketing. IP may not be a large company, but we believe that we now have online e-commerce capabilities rivaling any educational publisher in the U.S. or across the globe."

About Incentive Publications

Incentive Publications specializes in middle school educational resources and effective teaching strategies for all grades. The company offers more than 350 titles that are available through over 2,000 retailers and distributors (including Barnes & Noble) nationally and internationally-and now 275 titles are also available in eBook format online. Privately owned and located in Nashville, TN, IP publishes books written by a wide array of top educator-authors dedicated to research and practical classroom know-how. IP publications are used by educators--both teachers and administrators--and parents (including homeschoolers) to help their students enjoy the learning process and do it more effectively.